PLAY. Explore and envision
Playing with concepts, ideas and materials is key to any creative process. Utilising lean research and ideation techniques, we explore possible directions for tackling the challenge at hand.
think. reflect and decide
After coming up with a few possible directions, we focus on one or two. We brainstorm with the project stakeholders and specialists to figure out a practical way to realise and test our vision.
make. CONCRETE DECISIONS, FAST.
Using rapid prototyping techniques we create a testable product. Using this prototype we can test our assumptions with real users, to learn if our direction is right.