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agile, iterative, innovative. The design sprint.

Play.Think.Make | product design & development

innovation requires a certain mindset. let’s work together to redefine your next product!

We are PLAY.THINK.MAKE. A product design and development agency, fuelled by creative UX specialists, SEO geeks and kickass developers! Based in Rotterdam, we are helping companies realise bold ideas - fast and lean!

who are we?

Featured Design Sprint workshops.

Our vision in 3 steps

Making abstract ideas tangible.

PLAY. Explore and envision

Playing with concepts, ideas and materials is key to any creative process. Utilising lean research and ideation techniques, we explore possible directions for tackling the challenge at hand.

think. reflect and decide

After coming up with a few possible directions, we focus on one or two. We brainstorm with the project stakeholders and specialists to figure out a practical way to realise and test our vision.


Using rapid prototyping techniques we create a testable product. Using this prototype we can test our assumptions with real users, to learn if our direction is right.


Everything we have learned so far, in a nutshell.

Is this really everything??? Well, of course not. But you have to start somewhere. Everyday we dedicate time to learn new things from brilliant people. We read books, listen to podcasts, watch YouTube videos and have lunch with amazing people. Whenever we hear something that changes our perception, we want to shout out and tell all our friends about it. As you are one of our friends, we hope you'll enjoy this uniquely curated content.

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April 16, 2020

Launch Learn Repeat

Research and testing are important parts of the product design process, but all these are simulated situation. The real test of your product will be determined by your market. Once the product is out there, you can test, research and optimise. .

bauhaus photography Katharina Gaenssler, Bauhaus Staircase, Fotoinstallation, 2015 Ausschnitt
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February 6, 2020

Turning Self-Criticism into a Creative Asset

No matter how much you try, you can never please your inner critic, so why bother? There is a far better way that will help you create despite the internal chatter

bauhaus photography woman reflecting in a mirror
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February 5, 2020

Morning Pages and the Myth of the Writer's Block

While you may feel vulnerable and uncomfortable, receiving feedback is crucial to your overall development.

Bauhaus design. Dancer on a stage