Apr 16, 2020
Launch Learn Repeat
Research and testing are important parts of the product design process, but all these are simulated situation. The real test of your product will be determined by your market. Once the product is out there, you can test, research and optimise. .
Feb 6, 2020
Turning Self-Criticism into a Creative Asset
No matter how much you try, you can never please your inner critic, so why bother? There is a far better way that will help you create despite the internal chatter
Feb 5, 2020
Morning Pages and the Myth of the Writer's Block
While you may feel vulnerable and uncomfortable, receiving feedback is crucial to your overall development.
Jan 30, 2020
The Magic of Ads is a Trap
If creating is the point if writing and painting and building are so fun, why do we even care if we're found, recognized, published, broadcast, or otherwise commercialized?
What is Branding Anyway?
Marty Neumeier and Chris Do (founder of the Futur) set the record streight on what is branding? How can you measure effectiveness of a strong brand and why is it important in the first place?
Jan 28, 2021
Vicious cycle of the long term project
Long projects zap moral. The longer it takes to develop, the less likely it is to launch. Make the call, make progress and get something out now - while you've got the motivation and momentum to do so.