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Who we are

10 things we have found to be true

In short..

A small team of designers, developers, SEO specialists and digital oriented entrepreneurs. In the past 10 years we’ve launched startups, developed digital products and produced marketing campaigns. These days we’re helping innovation teams realise their vision.

Our why

Being an innovator is not really a conscious decision we make, it’s simply who we are. We get inspired by things other than a pay-check, working 09:00-17:00 or going on holidays twice a year. Taking abstract ideas and turning them into a reality - we want to live in - is what gets us up at 04:00 in the morning.

After years of working with startups, design academies, B2B e-commerce platforms and B2C lifestyle brands, we discovered a pattern that kills great initiatives. Brilliant people come up with brilliant ideas, and somehow many remain mere ideas. Our mission is to help these ideas grow to their full potential.

The closer we are to our project, objectivity and effective communication become really tough. Talking to someone who is not familiar with the project and who can ask the right question helped our partners to overcome their challenges and create something truly worthy of their time.

Getting your story across so other people can share your passion - is what we do best.

Entrepreneurs are unique individuals who take initiatives, calculated risks and make a difference. Some ideas will work better than others, but at least you test your assumptions and learn lessons for the next pilot. Sitting around is more difficult than actually doing something, and waiting around for someone to give you an opportunity, simply takes too long.

Life is too short to sit and wait for a promotion.

Something happened in recent years that reshuffled our values. A pay check is no longer a reasonable excuse to work for someone or something you don’t believe in. There are so many new ways in which we can earn a living, many of them didn’t even exist 10 years ago. Opportunities are popping up all around us and we can identify the good ones if we are not too tired to notice them.

Life is too short to work in an uninspiring office.

Working in creative office spaces showed us we can be so much more productive when we feel valued. Cosy furniture, plants, art books, fresh food and great coffee are in no way essential ingredients for productivity, but they sure transformed our expectation of a workspace. Wall to wall whiteboards, spacious rooms with a large table and comfortable chairs are all creative aids to help us reach flow. This environment also attracts other talented people we enjoy working with.

Life is too short to sit in unproductive meetings.

Meetings are an essential component of collaborative work. However, not everyone is happy to participate in meetings for meeting’s sake. Besides fulfilling its function and align everyone, meetings can be a nice way to pass the time before lunchtime and something to put in your agenda to make the week go faster. If the meeting is not helping you to move your project forward, this time can be used to strengthen your vision.

Life is too short to stress about someone else’s profits.

We are becoming more aware about the role stress plays in contributing to our health problems. As it is unlikely to live an entirely stress-free life, we can have some control over what we choose to tress about. In the past, losing your job was a devastating event, however, in today’s world, we don’t consider our current workplace our final destination. We are constantly reevaluating our sets of skills, perhaps acquiring new ones, and making sure we are investing our time wisely.

Life is too short to spend it away from your loved ones.

Individuals are developing a new perception of values. These values are no longer dictated by companies, brands or even governments. Spending your money on a brand new object is seen more as owning an additional liability rather than having a precious possession. If objects are becoming something we choose to share with others via platforms running on our mobile devices, the human connection becomes much more valuable than any physical object.

Life is too short to binge-watch TV shows.

As time became our most precious possession, a real battle over our attention has been happening in the entertainment industries. We find comfort in getting lost on our mobile phone, binge-watch tv shows or play visually stunning video games. Hours go by without us noticing and suddenly we find there is no more time left for our creative projects. Short healthy distractions, as opposed to binging, do not leave us with an unnerving sensation we were no longer in control of our time.

Life is too short to eat junk.

As our value shifted, we care less about owning things and more about our quality of living. We are more aware of toxins in our foods, we care about the animals and their conditions, and we are even willing to avoid certain foods if this can have an impact on the environment. This awareness comes from a clear desire for a different kind of life.

Life is too short to sit in traffic every day.

If possible, we aim to avoid cars as much as possible. Traffic jams, looking for parking spaces and endless costs turned our cars into an unwanted object. We own (or lease) a car because we have to rather than we want to. It is almost a relic of the old world still clumsily wandering around us and waiting for a better solution to come along. Sitting in traffic is a force to be reckoned with as with every year we lose more and more time we could have invested in something else.

Life is too short to put your dreams on hold.

Reexamining our patterns of behaviour and reclaiming our time back is a serious challenge, but it is a worthy one. Reclaiming your home from objects that do not spark joy is a time-consuming endeavour, but it is a gratifying one none the less. We take back control over things we grew accustomed to and have been taking for granted. Changing patterns allow us to focus on what we want rather than what we’ve been used to.

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